AVEENO Naturals
The unique story of AVEENO began back in 1945, with the introduction of the Soothing Bath Treatment. This natural bath additive contained 100% colloidal oatmeal (colloidal means milled to an ultra-fine powder), known for its natural ability to hold in moisture and relieve dry, irritated skin, was developed by the Musher Brothers in conjunction with the Mayo Clinic. If fact, the Mayo Clinic was the Brands first customer, making AVEENO doctor recommended for 60 years.
Because of the AVEENO brands unique use of natural ingredients, therapeutic heritage and long-standing relationship with the professional community, Johnson & Johnson acquired the brand in 1999.In 2002 AVEENO, a pioneer in the study of natural ingredients for efficacious skin care, captured the naturally active benefits of soy in a new line of facial care products, to help even skin tone and texture and bring out skins natural radiance.This was the first soy-based facial care line available in mass outlets to deliver these skin care benefits.No wonder AVEENO has been endorsed and recommended by dermatologists and pediatricians for over 60 years.
For more information, please visit http://www.aveeno.com